Luke Finsaas

At first, I thought Admiration had something to do with accomplishment. Respect, but more — I thought Admiration is about pulling the Subject closer. I want to be like you. A desire to synchronize, to fold the other’s traits into yourself and cultivate a sameness: the startup founder wearing the black turtleneck.

Then I thought about the actual people I’m sending this book to.

About the Author

Luke Finsaas is an independent creative from St. Paul, MN—now in Amsterdam. With over a decade of experience as a designer-developer, Luke has worked in a number of disciplines—digital, print, experiential—giving him unique insights into what works. His work at Revolver was recognized as "Best of MN" by City Pages, Vita.MN, & Star Tribune.